Digital Marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.
It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.
Digital Marketing Syllabus
- Search Engine Optimization
- Keywords Research and Analysis
- Google Webmaster Tools
- Reports and Managements
- Website Monetization
- Email Marketing
- Social Media Marketing
- Online Reputation Management
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