Digital Marketing Overview

digital marketing overview

Digital Marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.

Digital Marketing Syllabus

  • Search Engine Optimization
  • Keywords Research and Analysis
  • Google Webmaster Tools
  • Reports and Managements
  • Website Monetization
  • Email Marketing
  • Social Media Marketing
  • WordPress
  • Online Reputation Management

For Online ClassesClick Here